Seema Aggarwal
March 2011

How to Write a Winning Recommendation Letter

March 10, 2011 by · Leave a Comment 

In the New York City real estate market, it is not uncommon for a building to require letters of recommendation for prospective renters or buyers. In a city so large, your building and your neighbors often comprise most of your community. Being a productive, thoughtful and responsible member of your community is particularly important when you live on top of each other!

When you ask your friends and colleagues for letters, it is not always easy to guide them on how to write a stellar rec. Here are some quick tips you can pass on to your references;

1. Address the letter correctly. Whether it is Dear Mrs. Landlord or Dear Members of the Board, it is important to acknowledge your audience (and skip the urge to begin “To whom it may concern” as that will make them no longer concerned with you!).

2. Use letterhead. Whether it is a personal or professional recommendation, use your name, address and phone number to comprise the letterhead (no completely white headers, please).

3. Mention characteristics that would make your applicant a good neighbor. For example, “having shared an office with Ben as junior associates, I always appreciated his efforts to keep the space tidy and his coversational tone low.” Just remember to describe behaviors that may carry over to condominium or cooperative living.

4. Proof read the letter. Make sure there are no spelling or grammatical errors.

5. Be straightforward. This is not an essay writing contest. Using flowery descriptions or being verbose in text wastes time and dilutes the message.

Happy Applying!

Do Iphone Apps Help Sell Apartments?

March 4, 2011 by · Leave a Comment 

Corcoran recently announced its latest innovation for its Iphone users: a Curbed.com link on Corcoran’s Iphone app that provides information and articles surrounding the real estate agency’s listings.
For instance, if you are viewing an apartment on Christoper Street, and you are looking at the listing on your Corcoran Iphone app, Curbed.com will detect your location and a story, article, or food suggestion will pop up next to that listing that relates to it.

Corcoran's Newest Iphone App Innovation

 Buyers and renters love acquiring the maximum amount of information possible to ease their concerns about a listing or confirm their desires about a particular neighborhood. But what happens when the Curbed article writer does not like your new favorite block? I wonder if innovation is going to taint some great properties. My jury is still out but I do appreciate the efforts to help out buyers and renters as we try and emphasize transparency in today’s market.

Seema Aggarwal